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Corporate Magazine Advertising | Client: | Open Text (Corporate Client) | Website: | http://www.opentext.com.au | Client Description: Open Text is the market leader in providing Enterprise Content Management (ECM) solutions that bring together people, processes and information. Their software seamlessly combines collaboration with content management, transforming information into knowledge that provides the foundation for innovation, compliance and accelerated growth.
Scenario: Open Text needed to have a half page advertisement targetted at the US market modified to provide information specific to the Australasian market. The advertisement also needed to convey the strong corporate image of Open Text.
Solution: Lafinboy Productions researched the products and services that Open Text wanted to target with this advertisement and produced copy to suit the target audience. Within a few days we sourced the correct images, provided approved copy and completed the advertisement, which has since been used numerous times in various publications. |
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